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    Pennsylvania Highlands Community College
   
 
  Nov 22, 2017
 
 
    
Academic Catalog (2017 - 2018)
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BUS 101 - Customer Relations


This course explores methods of customer relationship management. Topics introduced include societal factors affecting customer service, establishing service strategies, consumer expectations, verbal and written communication skills, customer feedback, and identifying consumer perceptions of value. Upon completion of this course the student will be prepared for identifying and providing customer experiences that meet or exceed customer needs.
3 credits



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