Jul 22, 2018  
2017 - 2018 Catalog 
    
2017 - 2018 Catalog Archives - Prior Version

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BUS 230 - Principles of Marketing


This course will focus on the major elements of the marketing mix, including demand, product planning, pricing, channels, logistics of distribution, and promotion. Principles, functions, and basic problems are also under discussion. The class examines actual practical case studies to assist the student in fully comprehending the nature of marketing.
3 credits



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