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    Pennsylvania Highlands Community College
   
 
  Sep 26, 2017
 
 
    
Academic Catalog (2017 - 2018)
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BUS 230 - Principles of Marketing


This course will focus on the major elements of the marketing mix, including demand, product planning, pricing, channels, logistics of distribution, and promotion. Principles, functions, and basic problems are also under discussion. The class examines actual practical case studies to assist the student in fully comprehending the nature of marketing.
3 credits



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