May 16, 2022  
2014 - 2015 Catalog 
    
2014 - 2015 Catalog Archives - Prior Version

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BUS 230 - Principles of Marketing


This course is a study of the major elements in the marketing mix, including demand, product planning, pricing, channels, logistics of distribution, and promotion. Principles, functions, and basic problems are also under discussion. The class examines actual practical case studies to assist the student in fully comprehending the nature of marketing.
3 credits



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